A local trades business
This business struggled to generate leads because their old site was not mobile-friendly and appeared broken on most smartphones, causing them to lose potential work from nearby residents.
- Mobile User ExperienceWe rebuilt the navigation to ensure customers could call them with one click from mobile search results.
- Service Area ClarityWe added clear information about the specific areas covered, including Hartlepool and neighbouring towns in Teesside.
- Simplified Lead CaptureReplacing a long, complex form with a simple contact button significantly increased the number of incoming enquiries.
- Faster Site SpeedCompressing images and cleaning up code helped the site load instantly, reducing the bounce rate for mobile visitors.
Updating a Legacy Business Site
The client had an outdated site that was difficult to update and invisible on search engines. We redesigned the structure to highlight their most profitable services first. By streamlining the user journey, we helped them capture more interest from people searching for local contractors, turning their site into an active source of leads rather than just a name on a page.
- Full mobile responsiveness implementation
- Keyword-focused content for service pages
- Direct call-to-action buttons for mobile users
- Basic SEO training for the business owner