A typical local trades business in Middlesbrough
A local service company found their old site was driving traffic away because it would not load properly on mobile phones, causing them to lose out on urgent call-outs.
- 1Mobile responsiveness auditWe identified that the site was forcing desktop versions onto mobile screens, creating a poor user experience.
- 2Content hierarchy restructureWe moved the contact details to the top of the page so customers could call immediately.
- 3Image performance optimisationWe compressed oversized files, resulting in significantly faster load times across all local mobile networks.
- 4Conversion focus improvementsWe added clear calls to action to guide visitors toward requesting a quote or booking service.
Updating a legacy site for mobile performance
The business had a site that was built years ago and had become sluggish as mobile traffic increased. We replaced the heavy, outdated theme with a fast, lightweight design that prioritised the customer's need for a quick quote. By simplifying the navigation and ensuring the site was mobile-responsive, the company could better compete with larger providers in the Teesside area.
- Full mobile-responsive redesign
- Streamlined user navigation flow
- Optimised image and script loading
- Direct contact buttons added