A mobile-focused trade business
A tradesperson struggled with a bulky, multi-page site that loaded slowly on 4G and failed to convert traffic from local search results into actual booking requests.
- 1MOBILE LOADING SPEEDSBy reducing page weight, the site now loads instantly for commuters using mobile data.
- 2CLEAR CALLS TO ACTIONPlacing the contact button at the top increased enquiry rates for the business significantly.
- 3FOCUSED LOCAL MESSAGINGThe content now highlights specific boroughs served, improving relevance for local search engine queries.
- 4FASTER OPERATIONAL LAUNCHThe project moved from initial brief to live status in less than one week.
Streamlining for Performance
We audited the existing multi-page site and identified that 80% of users only visited the homepage before leaving. We redesigned the layout to act as a single-page funnel, placing services, testimonials, and contact methods in a logical vertical sequence. This removed the friction of navigating through sub-pages, allowing the client to start capturing leads from mobile users immediately.
- Consolidated all services onto one vertical scroll
- Implemented a fixed header for constant contact access
- Optimised imagery for rapid mobile rendering
- Added clear location-based service area indicators