A local retail business
A business owner struggled with an old site that was not mobile-friendly, causing customers to leave immediately and reducing the number of incoming enquiries from the area.
- IMPROVED MOBILE ACCESSIBILITYThe new design ensured the site functioned perfectly on all mobile devices, stopping user drop-offs.
- FASTER PAGE LOADINGOptimising images reduced load times from six seconds to under two, keeping visitors engaged longer.
- CLEARER CALLS TO ACTIONPlacement of contact buttons was improved, leading to a more streamlined enquiry process for customers.
- BETTER LOCAL VISIBILITYUpdated meta-descriptions and site structure helped the business appear more clearly for relevant local searches.
REDESIGNING FOR LOCAL CONVERSION
We replaced an unmanaged, slow platform with a modern, responsive WordPress build. The project involved reorganising the site map to prioritise the most profitable services and simplifying the contact form to reduce friction. By focusing on local relevance, we ensured the site was ready for customers searching for services within the town.
- Full site migration to WordPress
- Responsive mobile-first design overhaul
- Implementation of clear enquiry forms
- Basic local search configuration